Ryan Zanoni

Articles

Converge •

Weight Loss Nutritional Program: Launching Full-Funnel Acquisition Media Campaign to Propel New Customer Memberships

I edited this case study for a marketing agency:

After a post-pandemic surge and success in word-of-mouth tactics, the rise of prescription weight loss impeded new customer acquisition. With changing consumer trends in weight loss, our client needed to amplify their message and expand advertising to attract new customers, going from mainly paid search to a full-funnel digital acquisition plan.
Wheels Up •

Risk Management in Private Aviation: Top 10 Questions to Ask to Ensure You & Your Family Stay Safe

Under the direction of Dave Hewitt, who was Executive Vice President of Safety at Wheels Up at the time, I wrote and edited this piece on aviation safety for the Family Office Exchange. Considering Dave's level of seniority as well as his mastery of the subject after decades of experience in the field, it was decided that it would be best for him to be given the byline.
The Bump •

Best Toddler Basketball Hoops

You may have thought shooting hoops was an activity reserved for older kids and adults, but your toddler can absolutely get in on the action as well. As long as they’re able to stand on their own, it’s not too early for them to start on the path to becoming the next LeBron James or Diana Taurasi—or just enjoy a fun pastime and some good exercise.

To get your little one started, we’ve picked out some of the best toddler basketball hoops on the market. Keep reading to see our top choices, and some...
B&H eXplora •

Survival of the Kit: The Evolution of Life-Sustaining Supply Bundles

Danger is all around us. We don’t generally like to think about it, but the world is full of life-threatening forces—and one day, we may come face to face with them in the wild, far from the comforts of home. How we fare will depend largely on our level of preparedness. Throughout centuries of experience and technological advancements, humanity has developed survival kits, combining the essentials for making it out of dire predicaments alive. Over time, these bundles have become much smaller and...
B&H eXplora •

License to Thrill: Gifts for the Spy Who Loves You

Saving the world is a monumental task, but it’s all in a day’s work for a secret agent. Apart from extensive training and a repertoire of finely honed skills, such an impressive operative needs the right set of tools to complete his or her objectives. So, your mission, should you choose to accept it, is to find the perfect gift for the spy who loves you. No small task, either, because this means you’re partly responsible for his or her success or failure. Fortunately, B&H is in the know, and is...
B&H eXplora •

Aquabotix Underwater: Explore the Sea Depths from the Comfort of Your Boat

Explore the world beneath the water’s surface without getting wet, using ROVs and viewing systems from Aquabotix. The HydroView motorized remote-operated vehicles and AquaLens viewing systems allow you to study marine life and environments; perform inspections under your boat; carry out search-and-recovery missions; and check water depths, tanks, and conditions—all while staying safe and dry above the surface.

Of course, these ROVs and viewers can help you plan your next dive, too. Figure out t...